Projects

As part of a project with Alexa Translations, I authored a blog post discussing the implementation of AI translation software to overcome language barriers in merger and acquisition transactions. The post emphasizes the importance for companies to harness the transformative capabilities of AI.

Fashion Week is a very important period between seasons, bringing together fashionistas, designers, advertisers and brands. Here are a few things for brands and marketers to bear in mind for Fashion Week February 2024.

Blis Spotlight is a bi-monthly newsletter that I conceptualised and manage, aimed at communicating essential Blis-related news, updates, releases, and community highlights tailored to specific European regions. 

A panel discussion delving into the constraints of demographic targeting labels and exploring the opportunities for brands in achieving 'good growth' through behavioral targeting in a post-cookie, privacy-first environment.

Valentine's spending stumbled in 2023, but it's gearing up for a comeback! Dive into this deck for insights on winning hearts and budgets in the love-driven market.

Our Italy event series, spanning Milan and Rome from September to early October, was a resounding success. From the 'Blis wine explorer' to 'A moment of Blis' and 'A Roman evening with Blis,' each event saw high turnout rates and engaged top agencies, culminating in a remarkable booking of €230,000 amongst other bookings. 

Getting brands ready to sleigh the holiday season! Despite customer caution after a challenging year, this deck equips brands with the insights they need to craft successful holiday campaigns that resonate with their audience and drive engagement. 

Contributed in developing and exectuing an advocacy program for power-users of the Audience Explorer platform. This initiative involved organising curated events and knowledge-sharing sessions designed to drive increased platform usage among agencies.

A comprehensive analysis of the Italian cinema industry, delving into audience trends and strategies to reach and engage the target audiece, by leveraging partnerships with companies like Blis to maximise growth potential.

At the recent Osservatorio conference, Blis' Insights Lead Italy, spoke at the Osservatorio conference on evolving measurement models. Explore the push for unified audience-centric strategies and the role of Blis' Smart Holdout Groups in effectively and accurately measuring advertising impact.

Getting brands set for a football bonanza as Euro 2024 hits Germany! This one-pager provides insights to assist brands in comprehending potential customers, including comparisons between various types of football fans, and strategies to capitalise on the vast opportunities presented by this event.

Bringing clients exclusive customer insights to help them understand their audiences’ shopping profiles and tailor their message and creative strategies to associate with what matters to Easter audiences.

In July, amidst the excitement of the electrifying summer Olympics, this piece aims to illuminate the opportunities available for brands to take center stage.

In partnership with the Italy team, I orchestrated Blis' workshop at the IAB Forum 2023, overseeing agenda, content, communications, and logistics. Together with OMD Italy team, Blis spoke about the omnichannel strategy that led to McDonald's success.

Successfully co-managed a VIP client summit in the breathtaking setting of Iceland, igniting a spirit of adventure. Delivered an exceptional experience that captivated and delighted strategic high-spending clients, fostering loyalty and driving significant year-on-year spending growth. 

As our society embraces sustainability, consumers are growing increasingly conscious of the fragile ecosystem surrounding us. This piece aims to enlighten brands about the shifting attitudes of their audience, empowering them to tailor their marketing strategies effectively.

Crafting a brochure for Tomorr Kokona Consultancy to enhance brand visibility and attract top-tier artists, catalysing their journey towards growth and empowering them to emerge as innovative creative leaders.

An insightful deck delving into Mother's Day key opportununities and how brands can engage their audiences and help these audiences celebrate their nearest and dearest. To complement this, I've developed a carousel format shared across our social media channels to promote our insights.